> Back in January I wrote an unkind post about the using BNI to get customers, calling BNI a “customer commodity exchange.” It was based on my experience as a visitor to BNI meetings and then being passed around as a BNI lead a couple of years ago. Then last week, while I was in
>Salute to Savannah
> Small businesses give a community its flavor and character. That is no more evident than in Savannah, Georgia.This past week I had the honor of delivering the keynote address at the Savannah Small Business Chamber 16th Annual Awards Banquet. The Savannah Small Business Chamber is a vibrant, active organization that allows local businesses to
Broadcast Advertising Don’ts and More Don’ts.
Guest Post by Jim Morris Don’t assume your audience is local, just because your business is. Your radio or TV ad includes clear directions for how to find your store. “Just off the interstate at exit 31, east on Sanders Road.” Really? If I live nearby, that may be clear enough. But surely it has
Five Things You Should Never Tell Your Customers
This stuff is common sense, but we’re all guilty of forgetting sometimes. A Lie – Usually told to cover your butt for something you did or didn’t do. “The wholesaler didn’t deliver in time” when in fact you didn’t order the part when you were supposed to order it. Telling one lie to a customer
>Marketing Workshop: Savannah, Georgia
> I’m off to beautiful Savannah, Georgia tomorrow for a couple of events with the Savannah Small Business Chamber. Carol Kirchner of Smart Feet in Savannah promises I won’t want to leave after visiting the city. On Thursday evening, May 14th, I’ll be keynoting the Small Business Chamber 2009 Awards Gala (pdf), which includes networking
Case Study: Branding a Kitchen Remodeling Business
Case Study: Jamestown Designer Kitchens – Savannah, Georgia Idea Wanted: A brand that will take the business to the next level. This week I will be keynoting the Savannah, Georgia Small Business Chamber Annual Banquet on Thursday, May 14th. I will also conduct a branding workshop Friday morning, May 15th. For more information contact the
Blog Your Way to Credibility and Authority
People have questions. You have answers. People have problems. You have solutions. Too many businesses think that the Internet is a magic money machine, when in reality it should be the magic answer machine. That’s where you come in. Blogs are an excellent opportunity for you to demonstrate your expertise, gain credibility, and build authority
>Podcast: How to do Email Marketing for Small Business
> Episode #29 of Power to the Small Business podcast. The Internet show about small business marketing. It’s time to take the mystery out of email marketing because it just might be the most cost-efficient marketing tool for small businesses. For this episode of Power to the Small Business, we’ve assembled a panel email marketing
Advertising Trends: Digital Billboards
Digital Display Billboards UPDATE: See my more recent post – Using Digital Billboards You’re going to see these outdoor advertising venues become very popular during the next couple of years. They are built and placed like traditional billboards with one big exception, digital billboards have a giant LCD display screen rather than a printed piece
>The Price Reduction Death Spiral
> This past week I received a distressed email from a small business in Georgia considering a price reduction. The dilemma was how best to compete with a competitor in view of the economy. The decision? Lower or raise prices against a competitor that had recently substantially reduced prices. The competitor’s price could conceivably be