Category Archives: Age of Conversation

Age of Conversation 2: Why don’t they get it?

With all this Internet interconnectedness, some might call this the Age of Conversation. In fact, Drew McLellan, Gavin Heaton, plus 235 bloggers, marketers and conversationalists around the world have done just that. Thus, today you may purchase your copy of Age of Conversation 2: Why don’t they get it? It’s a collaborative book that not only explores this world of conversation, but also raises money for Variety, The Children’s Charity.


But is this really the age of conversation? That’s the question I explore in my 400 word contribution to the project. Each generation, by nature, is narcissistic: thinking that they are living in the most important times. But many people get along just fine without all the social media tools that allow conversations to take place all over the world. My wife is one of those people. And believe me, she talks just as much as I do. She just finds a way to do it without the Internet.

Last night, after I finished recording a conversation for a future Age of Conversation podcast, I went and told my wife: “I just had a conference call with seven people in four countries.” Her response: “Do you want some pizza? Are we going to watch House now?” Maybe my wife doesn’t get it, but she has her feet firmly planted on the ground.

Age of Conversation 2: Why don’t they get it? is a very readable book. 237 one page chapters under eight headings:

  • Manifestos
  • The Accidental Marketer
  • A New Brand of Creative
  • My Marketing Tragedy
  • Life in the Conversation Lane
  • Keeping Secrets
  • From Conversation to Action
  • Business Models

Buy your copy today, remember that all profits go to charity. Buy it in digital, paperback, or hardback form on LuLu: Age of Conversation 2: Why don’t they get it?

Some of the brightest minds in the world contributed, including the names listed below. Have some fun. Click some of the links below and discover the Age of Conversation.

Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski, Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem

>Podcasting, Speaking, SWOMing and Socializing

> I’m back from a blogging hiatus while I worked on my upcoming ebook. But lots has been happening. So excuse me while I talk about me. The Age of Conversation Podcast I am a contributor to the soon-to-be-released Age of Conversation 2: Why Don’t They Get It? I also have the privilege of producing

>Join the Conversation Rush to Amazon

> The Age of Conversation was 2007’s trailblazing collaborative book authored by 100 bloggers from around the world. As Drew McLellan and Gavin Heaton are organizing the 2008 edition, last year’s AOC still has another run at the spotlight. The book is now available on Amazon, but don’t buy it yet. Wait until March 29.

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