Category Archives: Al Ries

>Quote Spot: Advertising

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A collection of advertising quotes.

Today we’re kickin’ it old school with quotes from some of the legends. These guys know what they are talking about, their principles are as appropriate today as they ever were.

“Marketing guys are so unambitious. My advertising says, ‘I want to change the world.’ And their advertising says, ‘Let’s inch up the sales a little bit.'”

“Unless your advertising contains a big idea, it will pass like a ship in the night.”

“Messages prepared in the old, traditional ways have no hope of being successful in today’s overcommunicated society.”

Got a favorite quote, feel free to add it.

We have a second blog for small businesses. For practical small business marketing ideas and case studies, check out The Idea Spot

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