Category Archives: quotes

Quote Spot: Customer Experience

Written on by in Customer Experience, quotes
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A Collection of Customer Experience Quotes

When consumers discover something meaningful in a consumption experience, they are prepared to make the consumption story their own….Stories about consumption experiences have become identity shapers.
– Bertand Cesvet, Tony Babinski, Eric Alper  in Conversational Capital.

Once a user submits a suggestion and receives feedback and acknowledgement for it, that user has irrevocably changed. They are no longer passive supporters, they have become activists.
– Stephen Denny in Killing Giants

…the more work you put into something, the more ownership you begin to feel for it…pride of ownership is inversely proportional to the ease with which one assembles the furniture; wires the high-definition television to the surround-sound system; installs software; or gets the baby into the bath, dried powdered, diapered, and tucked away in the crib.
– Dan Ariely in Predictably Irrational

See other Quote Spots from The Marketing Spot:

Branding Quotes

Word of Mouth Quotes

Promoting Your Business Quotes

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Quote Spot: Branding

Written on by in branding, quotes

Bite-size branding wisdom in the of form branding quotes. “A brand needs to be comfortable in its own skin in order to consistently maintain it’s personality.” – Jay Miletsky in Perspectives on Branding The takeaway here is true branding. Brands should be constructed from the inside out. Sustainable brands are not built on what you

Quote Spot: Promotion

Written on by in Advertising, guerrilla marketing, promotion, quotes

A collection of quotes about promoting your business. “Never sell a product or service. Always sell a concept.” – Advertising Secrets of the Written Word by Joe Sugarman I consider sampling to be the most effective marketing method…assuming that you have an excellent product or service.” – Guerrilla Marketing by Jay Conrad Levinson “The new

Quote Spot: The Customer Experience

Written on by in Customer Experience, quotes

A Collection of Quotes on the Customer’s Experience “Service is an affair of the heart, because for service to touch the mind of the it must come from the heart of the server.” T. Scott Gross – Positively Outrageous Service: How to Delight and Astound Your Customers and Win Them for Life “It is the

Quote Spot – Customer Experience

Written on by in books, Customer Experience, quotes

Quotation Spot: A Collection of Customer Experience Quotes “Developing a real understanding of how customers want to buy is far more important than defining how you want your products to be sold.” Managing the Customer Experience – Shaun Smith & Joe Wheeler “Clearly, the key factor for a company attempting to dominate on experience rests

>Quote Spot: Advertising

Written on by in Advertising, Al Ries, books, David Ogilvy, George Lois, Jack Trout, quotes

>A collection of advertising quotes. Today we’re kickin’ it old school with quotes from some of the legends. These guys know what they are talking about, their principles are as appropriate today as they ever were. “Marketing guys are so unambitious. My advertising says, ‘I want to change the world.’ And their advertising says, ‘Let’s

Quote Spot – Word of Mouth

Written on by in quotes, word of mouth

A collection of word-of-mouth quotes: “If it’s not worth talking about, it’s not worth doing.” Andy Sernovitz – Word of Mouth Marketing: How Smart Companies Get People Talking “Common sense is the enemy of sticky messages.” Chip Heath, Dan Heath – Made to Stick: Why Some Ideas Survive and Others Die “Word of mouth and

>Quote Spot – Branding

Written on by in branding, quotes

>Like many of you, I enjoy a good quote. I like to collect them from the books I read. Here are a few on the topic of Branding. Today is also “twofer Thursday,” so you get two quotes per author at no additional charge. “Understand that brands create obligation. Once you have set up an

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