A Collection of Customer Experience Quotes
When consumers discover something meaningful in a consumption experience, they are prepared to make the consumption story their own….Stories about consumption experiences have become identity shapers.
– Bertand Cesvet, Tony Babinski, Eric Alper in Conversational Capital.
Once a user submits a suggestion and receives feedback and acknowledgement for it, that user has irrevocably changed. They are no longer passive supporters, they have become activists.
– Stephen Denny in Killing Giants
…the more work you put into something, the more ownership you begin to feel for it…pride of ownership is inversely proportional to the ease with which one assembles the furniture; wires the high-definition television to the surround-sound system; installs software; or gets the baby into the bath, dried powdered, diapered, and tucked away in the crib.
– Dan Ariely in Predictably Irrational
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