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Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Consume and be educated.
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Promotion: Small Business Marketing Lessons From Coca Cola by Lee Duncan on Inspiration for Entrepreneurs. Too often, marketing is about image and has nothing to say about the product itself. The new TV advert from Coca Cola takes a very straightforward approach to their product – they simply tell you the history of Coca-Cola. Take a look and get a couple of key advertising lessons.
Branding: Who’s Really Innovative? by Susan Nelson on MediaPost’s MarketingDaily. What companies and brands do the non-experts see as real innovators? These companies have lots of ideas and have learned how to swiftly translate those ideas into products and get those products to market. It stems from a culture of creativity and risk taking.
Experience: When is (Overt) Exclusion Okay by Kelly Erickson on Maximum Customer Experience. Can your Experience Design say “This place is not for you” to certain visitors. Yes. Sometimes telling someone they’re not your Ideal Customer can be an important way of defining your firm.
Conversation: What You Say is What You Are by Paul Herbert on Incentive Intelligence. Sometimes an ongoing public discussion creates a point of view that’s not based on reality, effectively creating a bigger problem. Many organizations have gone down the tubes based on rumour and innuendo. What you talk about – no matter how small – can morph into a problem if not tempered by the facts and reality.
August in Review – Most Popular Posts
Olympics and political conventions not withstanding, the marketing world kept on revolving. Here are the top three Marketing Spot posts from August.
A Chink in the Apple Brand Armor – Are we seeing the beginning of Apple brand devaluation? I think so.
Muddling the Obama Brand – Senator Barack Obama had a great brand…until he picked Joe Biden as his running mate.
Mobile Search: This is not your father’s search. – Podcast interview with local search expert Michael Dowd. Search and mobile search are two different animals. Find out why.
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