I’m doing a social media marketing workshop this week at the Houston Small Business Development Center and I’m going to pose the big question. It’s the question you need to answer before you go spending a bunch of time chasing the pot of gold at the end of the social media rainbow. Here it is:
Category Archives: Facebook
You’re Wasting Your Time on Facebook and Twitter
Is Facebook and Twitter a waste of time? It is when you would be better off spending that time on other other marketing activities. Twitter and Facebook can be powerful marketing tools, but not for everyone. How do you decide? If you are a business that people really don’t use that often, I don’t think
>Social Media: What to do for your business.
> Intimidation is keeping small businesses from using social media as a marketing tool. There are so many choices and things seem so complicated. Let’s simplify by selecting what you should you use and how should you use it. What is Social Media? Social media are the online social tools that everyday people use to
Social Media 101 For Small Businesses
I recently spoke to about 80 business owners and managers at a local chamber of commerce business luncheon and posed the question: “How many of you are Tweeters?” Blank stares. I clarified: “How many of you use Twitter?” Crickets chirping. I was stunned. Not one of 80 people had heard of Twitter. And most likely,
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