Category Archives: Youtube

The Big Question About Social Media Marketing

I’m doing a social media marketing workshop this week at the Houston Small Business Development Center and I’m going to pose the big question. It’s the question you need to answer before you go spending a bunch of time chasing the pot of gold at the end of the social media rainbow. Here it is:

Will my customer use it?

It matters not that Facebook has more than 307 million users worldwide and 70 million in the U.S.. What matters is whether or not your customers use Facebook. YouTube has 95 million users in the U.S. that watch more than three hours of video per month. So what. Will they watch your video? And how many of those 19 million worldwide Twitter users care about your tweets?

You need to know your customers. Know their interests, likes and dislikes. And for goodness sake, know their online habits.

The most important thing you can do with your marketing resources is spend them wisely. That means using your time and your money where your customers spend their time. Do a little research. Talk to your customers and get to know them before you go wasting your time on a social media program that won’t reach anyone.

Do you know where your customers spend their time?

For updates on new articles: Receive The Marketing Spot by Email or Get The Marketing Spot in a blog reader.

Social Media 101 For Small Businesses

I recently spoke to about 80 business owners and managers at a local chamber of commerce business luncheon and posed the question: “How many of you are Tweeters?” Blank stares. I clarified: “How many of you use Twitter?” Crickets chirping. I was stunned. Not one of 80 people had heard of Twitter. And most likely,

Websites: Un-Sexiness Works

Stephen Denny tells us how Bringing Un-Sexy Back is good for your marketing. I think the same principle also goes for your website. This is one area where small businesses can actually get a good lesson from a big business (website). Like we did with our logo lesson (see: The Importance of a Logo in

Powered by WishList Member - Membership Software