Quote Spot – Word of Mouth

“If it’s not worth talking about, it’s not worth doing.”
Andy Sernovitz – Word of Mouth Marketing: How Smart Companies Get People Talking

“Common sense is the enemy of sticky messages.”
Chip Heath, Dan Heath – Made to Stick: Why Some Ideas Survive and Others Die

“Word of mouth and evangelism are gifts that customers give you, but you
must first earn them, for money doesn’t buy goodwill.”
Ben McConnell, Jackie Huba – Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force