Ruth P. Stevens writes a comprehensive survey piece on the direct marketing options for the B-to-B Market. She details strengths and best uses for E-mail, webinars, Phone, RSS feeds, Mail, and Events.
Stephens also suggests media to avoid for the B-to-B marketing including Print and banner ads, Broadcast, and Trade Shows. Stevens also includes a section called “Hooks” which she calls “The best media for acquisition.”
The information and advice is great reference material when deciding how to keeping exisiting clients and nurture inquiries from prospect to customer. >> READ IT HERE
Stevens teaches marketing to graduate students at Columbia Business School and is author of Trade Show and Event Marketing.