Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated.
|Photo credit: nuno ferreira|
Conversation: Fan Relationships (It’s Complicated) by Mike Arauz on his blog. Fans are people who on some level see their affection for something someone else has created as part of their own identity. If they love you, they will make you a hit. If they hate you, they will prevent you from ever having a chance. Honor the diverse ways that fans are willing and able to participate with the things they love.
Promotion: 4 Takeaways – Newsletter Subject-Line Analysis on Marketing Sherpa. How do you get better click-through and open ratios for your newsletter? How can you write more effective headlines? The goal is to identify which subject lines readers like. Here are the four biggest takeaways.
Branding: If They Find You, What Do They Find? at Advertising Fuelosophy 101. Your website must first be found, but once found the question becomes: ‘What do they find?’ What does a well-positioned, properly branded website look like? Many a company has failed to implement a website that supports and improves the brand experience.
Experience: Top 5 Ways to Annoy Happy customers this Time of Year by Casey Hibbard Wolfson on Stories That Sell. You can still pursue customer stories with happy customers right now, but it just requires more sensitivity and patience. Here are five ways you can annoy customers participating in success stories, and the antidotes. Respecting happy customers trumps your deadlines any time of year.
Now Build Your Own Marketing Plan
Our nine-part series, Build Your Marketing Plan is available for free on The Marketing Spot blog. Each installment includes a slidecast presentation and downloadable worksheets. Spend the weekend building your marketing plan.
The complete series can be found here: Build Your Marketing Plan
For updates and new articles from The Marketing Spot: Receive by Email or Get The Marketing Spot in a blog reader