Welcome to The Marketing Spot blog. I educate entrepreneurs by sending them back to marketing school. This blog is my free classroom. It’s where I educate you with the marketing smarts you need to transform an ordinary business into an awesome brand.
The material on this blog is organized around my 4-Spot Marketing Model, which I use to build marketing plans for my consulting clients. Because there’s a lot of stuff here, I’ve created a “freshman” Intro to The Marketing Spot course: The Marketing Spot 101. I suggest you start there for a foundational understanding of the four essential spots of marketing.
If you would like personalized, one-on-one attention, my company coaches and consults businesses, helping them build a customized marketing plan that is easy to execute. I also provide a "course in marketing" for my clients. Learn more about my consulting and personal tutoring here: The Marketing Spot Coaching and Consulting. I also offer limited, online group coaching three times per year (group coaching is currently not accepting applications).
While this blog is free, I do accept payment for deeper knowledge, tools, and the online marketing courses I teach in The Entrepreneurs Edge. Grab some free marketing education here, get some ideas, and then get serious about transforming yourself into marketer in The Edge, or through some personal consultation.
Be awesome!
Jay Ehret
Dean of Marketing Know-How
Contact: 254-399-8093
jay (at) themarketingspot.com
[…] The solution is to build a well-rounded marketing plan that creates desire. There is no one tactic or tool that will cause people to consistently want your stuff. A well-rounded marketing plan is one that addresses all four essential marketing spots: […]
[…] The Four Essential Marketing Spots Explained – A 14 minute audio clip explaining the four most important marketing functions of a small business. Early last year I was a guest on Greg Corombo’s Toolkit podcast, where he asked me to explain how the four spots work. This audio clip will explain how all the marketing disciplines work together. […]
[…] First, start with a broad explanation the fundamentals: The Four Essential Marketing Spot Explained […]