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Just finished a series on Guerilla Marketing over at our small business marketing case study blog: The Idea Spot
We dusted off the 1993 edition of Guerrilla Marketing by Jay Conrad Levinson to see if we might use those tactics in 2008. We called it the Guerrilla Marketing Time Machine.
Marketers are all caught up in new marketing and all things internet right now. And for valid reasons. But that doesn’t mean that some traditional tactics won’t still work just as effectively. In fact, maybe even more effectively now that everyone’s focused on the bells and whistles of web 2.0.
So check it out. Each post answers the question: “Is this tactic still effective today?” Plus we have how-to advice and ideas to turn each into a modern guerrilla marketing weapon.
Here are the tactics we covered:
Guerrilla Marketing Time Machine: Personal Letters
Guerrilla Marketing Time Machine: Yellow Pages
Guerrilla Marketing Time Machine: Magazines
Guerrilla Marketing Time Machine: Direct Mail Marketing
Guerrilla Marketing Time Machine: Advertising Specialties
More Articles on Guerrilla Marketing:
Guerrilla Marketing Series: May I have permission to touch you?
Extend Your Customer Reach With Text Messaging, Guerrilla Style
Guerrilla Marketing Ideas: Building a brand with guerrilla packaging.