Category Archives: Advertising

Small Business Radio Spots?

Written on June 7, 2007 by Jay Ehret in Advertising, commercials, small business

Here’s a website that promises “a new, free resource for small-business owners who want marketing tools so they can promote their businesses effectively with radio advertising.” While I agree that radio can be a cost-effective marketing tool for small businesses, the examples at this site are not examples to mimic. First, most are not very

>Small Business Marketing Reading List

Written on June 4, 2007 by Jay Ehret in Advertising, branding, Customer Experience, marketing, small business, word of mouth

>This blog recently found itself on my computer screen: Top 5 books small business owners must read. Yea, I know, I’m stealing an idea, but it motivated me to share with you this recommended reading list for small business marketing. I hesitate to call this a Top 5 list because these are not necessarily the

>iChange, Apple’s Glimpse of the Future.

Written on April 24, 2007 by Jay Ehret in Advertising, commercials, television

>Last week I received a solicitation via email for Apple TV. I believe it’s the genesis of what watching TV will soon be all about; entertainment totally on demand. In the future we won’t watch Grey’s Anatomy on Thursday nights (I don’t anyway), we’ll watch whatever we want, whenever we want, and we’ll watch it

Start Here:
Turning Entrepreneurs into Marketers

Welcome to The Marketing Spot blog. I educate entrepreneurs by sending them back to marketing school. This blog is my free classroom. It’s where I educate you with the marketing smarts you need to transform an ordinary business into an awesome brand.

The material on this blog is organized around my 4-Spot Marketing Model, which I use to build marketing plans for my consulting clients. Because there’s a lot of stuff here, I’ve created a “freshman” Intro to The Marketing Spot course: The Marketing Spot 101. I suggest you start there for a foundational understanding of the four essential spots of marketing.

If you would like personalized, one-on-one attention, my company coaches and consults businesses, helping them build a customized marketing plan that is easy to execute. I also provide a "course in marketing" for my clients. Learn more about my consulting and personal tutoring here: The Marketing Spot Coaching and Consulting. I also offer limited, online group coaching three times per year (group coaching is currently not accepting applications).

While this blog is free, I do accept payment for deeper knowledge, tools, and the online marketing courses I teach in The Entrepreneurs Edge. Grab some free marketing education here, get some ideas, and then get serious about transforming yourself into marketer in The Edge, or through some personal consultation.

Be awesome!

Jay Ehret
Dean of Marketing Know-How
Contact: 254-399-8093
jay (at) themarketingspot.com
Small Business Marketing Podcast

Power to the Small Business
Blog Archive
Blog Archive
Blogroll

Best Small Business Marketing Blogs
Recent Comments