>If you are going to be advertising, now is the time to strike a good deal. EMarketer reports that overall spending on advertising is down for the first half of 2007. TV, newspaper and radio have all taken a hit. This past week I had a radio station call me directly and told me they
Category Archives: Advertising
Why Advertising Alone is So Ineffective
Advertising success is about more than just how many people you reach and how many times you reach them. Bear with me as I present a formula that measures success. I will explain why it is important, and why small business marketing plans need to include more than just advertising. . Caution: Mathematics ahead.
Is Radio Advertising Dying?
Innovation watchdog Jerad Kahliher points out that for the first time ever, internet advertising revenue has surpassed radio advertising revenue. One commenter asked the question: How can radio catch up? Unfortunately, it may be too late for radio to catch up. Radio missed the ship that left the dock a few years ago when the
Customers Think You’re a Liar
According to this article from the Word of Mouth Marketing Association, 76% of consumers don’t believe that you tell the truth in your advertising. For good reason. Long ago, advertising gurus (probably car dealer ad guys) decided that the truth would get in the way of a slick sales pitch. So instead of telling the
Trust and Respect
This week we have featured small business marketing insight gleaned from Seth Godin’s audio book: Small is the New Big. Today is the final entry in that series. RULE ONE: Smart marketers treat their customers like respected colleagues and admired family members. Here’s a good standard by which to judge your marketing. What if your
>Make a Stand
>What do you stand for?(no emails on improper English, please) Part of branding your business means deciding what you are going to stand for. You have to stake out a claim for an area of business that you want. Too often, a small business will try to market themselves by being all things to all
>Quickies are TV’s Answer to the DVR
>If you are going to run local TV advertising, you should run it in shows that are likely to be watched live. These usually include local morning news and feature programming and local evening newscasts. The reason is you need to dodge the soon to be common DVR. But don’t press that fast forward button
>Ruthless Advertising
> The 33 Ruthless Rules of Local Advertising is book written for local businesses that attempts to guide you through the perils local advertising into a shiny new world of advertising success. How does it do? What It IsWhile most of this book is standard advertising advice, 33 Ruthless Rules does an excellent job in
The Sweet Spot of Small Business Marketing
You’re stuck. You’re a (insert your specialty here) business owner trying to be a marketing director. You know what you’re doing, but people don’t seem to know what you’re doing. To all your admiring friends around you, you are the expert plumber/accountant/locksmith. But your dream of the ultimately successful business has not materialized the way you
>iAbstain
>Just about everybody in marketing has written a blog about a certain new phone by a certain big name company teaming up with another big name wireless provider. iHave decided not to follow suit. What iWould like to blog about is everybody else blogging about this certain new phone, which iChoose not to name (even
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