Part 5 of Build an Awesome Brand Month. See all other articles here: Build an Awesome Brand Entrepreneurs mostly want to start with a logo when creating a brand. That’s not necessarily wrong, it’s actually logical. Vision dominates all other senses. People are 65% more likely to remember your brand if you show it to
Category Archives: BAAB
>The quest for brand immortality.
> Part 4 of Build an Awesome Brand Month. See all other articles here: Build an Awesome Brand By Jim Morris A brand only exists to the extent that it exists in the minds of others as a bundle of impressions, associations and predispositions. And within the mind, a brand exists along three continua: duration,
Building an Awesome Brand: The First Step
Part 3 of Build an Awesome Brand Month. See all other articles here: Build an Awesome Brand When brand-building begins, small business owners are often directed to “find your U.S.P.,” meaning “unique selling proposition.” Marketing consultants, friends, family all repeat the mantra: “find your U.S.P.” The inference being that if you find that one unique
Your logo is only half the story.
Part 2 of Build an Awesome Brand Month. See all other articles here: Build an Awesome Brand By Jim Morris According To Wikipedia: “A logo is a graphical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design
>January is Build an Awesome Brand Month
> 2010: The Year of Marketing Awesomeness I’m structuring the free content of The Marketing Spot blog in 2010 to help you create a year of marketing awesomeness for your business. For details, please watch the video below: (Email subscribers and feed readers: If you don’t see the video, please click here: Build an Awesome
>Branding Reality Check Up
> The Internet show about small business marketing. Podcast Episode #46 – Diagnose the Health the of Your Brand for 2010 This episode of the Power to the Small Business podcast features Jim Morris, also known as Tagline Jim. What’s the health of your brand: the psychological emotional relationship you have with customers and potential
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