Category Archives: books

>Name That Business

Written on August 7, 2007 by Jay Ehret in books, business naming, Seth Godin

>Gleaned from Seth Godin’s audio book: Small is the New Big Seth had this to say about naming a business:“A brand name is a peg on which people hang all the attributes of your business.”Here are some business naming tips: The less it has to do with your category, the better.Examples: Starbucks, Nike, Apple. Pick

Style is Free

Written on August 6, 2007 by Jay Ehret in books, Customer Experience, image, marketing, Seth Godin

Gleaned from Seth Godin’s Small is the New Big You can make a profit by making your product look better. Remarkable is necessary to marketing today. Unremarkable products and stores don’t get talked about, they just fade away. The opposite of remarkable is being very good, at best. Trying hard doesn’t make you remarkable. What

>Ruthless Advertising

Written on July 11, 2007 by Jay Ehret in Advertising, books, commercials, small business

> The 33 Ruthless Rules of Local Advertising is book written for local businesses that attempts to guide you through the perils local advertising into a shiny new world of advertising success. How does it do? What It IsWhile most of this book is standard advertising advice, 33 Ruthless Rules does an excellent job in

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