USP = Unique Selling Proposition. But how do you make it sexy? SSP = Sexy Selling Proposition. Get your mind out of the gutter. I’m talking glamorous, head-turning, ear-catching. The most important question you need to answer for your customers is “Why?” You must communicate the clear and conclusive reason why potential customers will want
Category Archives: books
>Premier Blogcast: 4 Things You Need To Know About Getting a Website
>Welcome to episode #1 of The Marketing Spot Blogcast, the internet show about small business marketing. Our very first show is about websites for small businesses with guest Larry Bailin, CEO of Single Throw and author of Mommy, Where Do Customers Come From?: How to market to a new world of connected customers. To get
>Websites 101 for Small Businesses
>Book Review: Mommy, Where do Customers Come From? I met author Larry Bailin at Blog World Expo in Las Vegas last month and found him knowledgeable and engaging. Not to mention we have similar hair styles. He invited me to read his book and I’m glad he did. This is the review I posted on
Quote Spot – Customer Experience
Quotation Spot: A Collection of Customer Experience Quotes “Developing a real understanding of how customers want to buy is far more important than defining how you want your products to be sold.” Managing the Customer Experience – Shaun Smith & Joe Wheeler “Clearly, the key factor for a company attempting to dominate on experience rests
Connect the Dots: Building a True Brand
I’ve found that branding, or re-branding a business can be quite easy. There’s nothing mystical or magical about the process as long as you aretrying to develop what I call a true brand. We just went through this exercise for a case study over at our other blog, The Idea Spot. Read Branding an Office
>Buy a Book for Learning and Charity
>UPDATE 11/19/07: Larry emailed me and said that response on November 15th was very exciting. He is waiting on the results from my publisher on the amount raised for charity. It will be in the thousands (as far as monies raised) which is wonderful. Some other highlights on the release of the book: The book
>Quote Spot: Advertising
>A collection of advertising quotes. Today we’re kickin’ it old school with quotes from some of the legends. These guys know what they are talking about, their principles are as appropriate today as they ever were. “Marketing guys are so unambitious. My advertising says, ‘I want to change the world.’ And their advertising says, ‘Let’s
Be Interesting or Don’t Advertise
When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product. David Ogilvy – Ogilvy on Advertising So you’ve decided that you need to advertise. The media sales rep has just left your office to “work
Bringing Customers Together
In Creating Customer Evangelists, Ben McConnell and Jackie Huba taught us that one way to encourage word of mouth was to create a community and bring customers together. Communities create a sense of belonging for customers, of being part of something bigger than themselves. Because it can be too costly to create customer events, user
Trust and Respect
This week we have featured small business marketing insight gleaned from Seth Godin’s audio book: Small is the New Big. Today is the final entry in that series. RULE ONE: Smart marketers treat their customers like respected colleagues and admired family members. Here’s a good standard by which to judge your marketing. What if your
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