Part 8 of Build an Awesome Brand Month. See all other articles here: Build an Awesome Brand Ordinary: Claim your brand is “better” or “the best.” Claim you do what everyone else does…and more! Talk about your people and your service. Add lots of superlatives and hyperbole. Unfortunately, that’s common branding strategy. Even more unfortunately,
Category Archives: branding
Express your brand digital-age-appropriately
Part 7 of Build an Awesome Brand Month. See all other articles here: Build an Awesome Brand By Jim Morris As you watch the marketing world grappling with our ever-morphing digital reality, you may feel like you’ve lost whatever tenuous understanding you may have had about how to prioritize your marketing dollars. Apparently, traditional media
The tagline as conversation starter: Create the opportunity to give your elevator speech.
Part 6 of Build an Awesome Brand Month. See all other articles here: Build an Awesome Brand By Jim Morris No one is suggesting that creating a good tagline constitutes a marketing plan. Obviously, there need to be other tools in your marketing drawer. Which tools those are will depend largely on the nature of
Moving Your Brand to Visual Awesomeness
Part 5 of Build an Awesome Brand Month. See all other articles here: Build an Awesome Brand Entrepreneurs mostly want to start with a logo when creating a brand. That’s not necessarily wrong, it’s actually logical. Vision dominates all other senses. People are 65% more likely to remember your brand if you show it to
>The quest for brand immortality.
> Part 4 of Build an Awesome Brand Month. See all other articles here: Build an Awesome Brand By Jim Morris A brand only exists to the extent that it exists in the minds of others as a bundle of impressions, associations and predispositions. And within the mind, a brand exists along three continua: duration,
Building an Awesome Brand: The First Step
Part 3 of Build an Awesome Brand Month. See all other articles here: Build an Awesome Brand When brand-building begins, small business owners are often directed to “find your U.S.P.,” meaning “unique selling proposition.” Marketing consultants, friends, family all repeat the mantra: “find your U.S.P.” The inference being that if you find that one unique
Your logo is only half the story.
Part 2 of Build an Awesome Brand Month. See all other articles here: Build an Awesome Brand By Jim Morris According To Wikipedia: “A logo is a graphical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design
>January is Build an Awesome Brand Month
> 2010: The Year of Marketing Awesomeness I’m structuring the free content of The Marketing Spot blog in 2010 to help you create a year of marketing awesomeness for your business. For details, please watch the video below: (Email subscribers and feed readers: If you don’t see the video, please click here: Build an Awesome
>Branding Reality Check Up
> The Internet show about small business marketing. Podcast Episode #46 – Diagnose the Health the of Your Brand for 2010 This episode of the Power to the Small Business podcast features Jim Morris, also known as Tagline Jim. What’s the health of your brand: the psychological emotional relationship you have with customers and potential
Free Branding Webinar: Branding U
Revive, Refresh and Reinvigorate your brand in 2010 with this free, practical, nuts & bolts branding webinar presented by Jay Ehret and Jim Morris Topics Covered: I. Brand Foundations II. Brand Identity III. Brand Integration To get a preview, listen to this podcast: Branding Reality Checkup Register Here: Branding U Free Webinar
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