What’s your perception of why things don’t turn out the way they should? I’m very confident in my methods and my consulting process. Plenty of former clients have given me rave testimonials. But not everyone, and I often wonder how I can change that. I’ll bet you probably have some of those same thoughts for
Category Archives: Business
Running a Business vs. Building a Brand
Most small business owners don’t launch a brand, they start a business. That, unfortunately confines them to the realm of running a business rather than building a brand. It’s a matter of perspective, but it’s an important distinction. To see why, let’s compare the two. Selling vs. Engaging Small business owners are constantly fighting the
The Science and Art of Your Facebook Posting Strategy
Here’s the thing about creating a Facebook page for your business: you have to do something with it. But exactly what to post on your Facebook page is what stumps a lot of businesses. A good posting strategy is a mix of science and art, and I think you’ll find that just about any business
How to Write a Blog Post, Step by Step
Businesses know they should be blogging, but don’t know where to begin. Here is a basic, step-by-step process that I use to write a blog post. Step 1: Choose Your Topic The most common protest I hear about adding a blog to a business website is: “I don’t know what to write about.” Actually, finding
Breadth vs. Depth – Brand Identity
Breadth: Being broad in scope. Carrying items in many different product categories. Offering several different types of service under one roof. This means that you try to offer everything a customer might want, even if it’s only remotely related to your product or service offering. If you are a remodeling company you might do everything
What’s the Best Business Use of Twitter?
**Updated February 3, 2011 I spoke on a panel last night for the Baylor Public Relations Student Society. A common theme was that every business should get a Twitter account. Why? Because it’s easy, I suppose. You’re account is active in a couple of minutes and you can begin tweeting to the world: “look at
>A Wing-It and a Prayer
> You know the best thing about systems? They’re free. Any small business can sit down and write a system for dealing with customers without having to pay a cent. Yet customer systems are rare. What’s not rare is winging it. Photo Credit: Digital Plus Arts & Photo This Spring, my wife and I decided
Where to Promote: Use The Media Spotter Matrix
Part 8 of Build Your Marketing Plan Series July is Build Your Marketing Plan month on The Marketing Spot blog. This is the final installment of my eight-part series on how to build an exceptional small business marketing plan. Each “lesson” of the series contains a background article, down loadable worksheets and a slidecast. This
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