The Pareto principle says that 80% of your success is a product of 20% of your efforts. For a business that means getting 80% of your business from the top 20% of your customers: those loyal customers who frequently and repeatedly purchase from you. I call them the “Golden 20%.” If you’re not reaching that
Category Archives: Customer Experience
Where’s the Magic in Your Experience?
Last weekend my wife and I celebrated our 12th anniversary with a three-day weekend getaway in Dallas. Our objective was to have a magical weekend. We went lots of places, did lots of things, visited lots of businesses. But, we had to create our own magic. That’s because the restaurants, businesses and attractions we visited
The Best of The Marketing Spot – 2010
Fair thee well, 2010. Another year of marketing blogging has come and gone, but not to be forgotten. Here’s a look back at the best of the The Marketing Spot blog in 2010, organized around the four essential spots of small business marketing, as illustrated by The Marketing Circle of Life. These were chosen the
26 Ideas to Add Pop to the Customer Experience
1. Pleasantly surprise you customers. For example a restaurant might offer a free, bite-size taste of their best dessert. 2. Give customers a bonus or something free on their birthday. 3. Put your employees in a uniform. 4. Let the customer play a fun game for prizes, discounts, or just for the heck of it.
Dear Restaurant Owner: Please don’t think like a restaurant owner.
John Foley writes what restaurant owners think about Valentine’s Day: cash flow. But that’s not what customers are thinking. Photo credit: Esparta Actually customers are hoping. Hoping that the restaurant they choose gets it right. Hoping that their server will actually spend time with them. And hoping it will be a romantic evening worthy of
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