Category Archives: Market research

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Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated.

Photo Credit: striatic

Experience: Conducting Market Research by Ben Barry at ReportonBusiness.com. Market research has a reputation for being the luxury of large firms. But this image has long expired. Several simple methods, aided by inexpensive technology, are helping smaller companies gather the information they need to make decisions about their future.

Promotion: Advertising and Promotion: Localize by Todd Cabral on The Science of Marketing. a local contracting business seemed to be every where Todd looked. He wanted to know the contractors secret, so he asked. His answer: localize.

Branding: Pimp Your Brand by Ed Roach on Small Business Branding. What companies and brands do the non-experts see as real innovators? These companies have lots of ideas and have learned how to swiftly translate those ideas into products and get those products to market. It stems from a culture of creativity and risk taking.

Conversation: The Way We Leave by Skip Lineberg at Marketing Genius. Most customers, when they leave … when they decide to quit you … do not leave in a bombastic, confrontational way. Ironically, they won’t tell you that they are leaving, but they will tell others (4 to 5 people on average) why they left. This story demonstrates that you have to ask your customers if they are satisfied.

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