> On Wednesday, August 15th, The Marketing Spot will be conducting a small business marketing experience for the Central Texas Business Resource Center. During this event participants will build their own small business marketing plan. If you are in the Central Texas area, I encourage you to attend. Registration information is here. My friend and
Category Archives: marketing
Dell: A Tagline is Better than a Customer Experience
The very first computer I bought after I started The Marketing Spot was a Dell. Earlier this year I purchased my last computer from Dell. But the new braniacs at Dell think that I’ll come back because they’ve got a snappy new marketing campaign and pink computers (see this article from Business Week). What they
The Sweet Spot of Small Business Marketing
You’re stuck. You’re a (insert your specialty here) business owner trying to be a marketing director. You know what you’re doing, but people don’t seem to know what you’re doing. To all your admiring friends around you, you are the expert plumber/accountant/locksmith. But your dream of the ultimately successful business has not materialized the way you
>Access Access Access
>Have you ever wondered why a business with a great location can’t seem to draw enough customer traffic? Access used to be all about real estate. Location, location, location was drilled into your head as the primary ingredient of success for a small business. But today, it’s access, access, access. Location is just part of
>Small Business Marketing Reading List
>This blog recently found itself on my computer screen: Top 5 books small business owners must read. Yea, I know, I’m stealing an idea, but it motivated me to share with you this recommended reading list for small business marketing. I hesitate to call this a Top 5 list because these are not necessarily the
>What’s Your Sky King?
>I saw these balloons floating high above a car dealership the other day. Suddenly, I had this strong urge to turn into their parking lot and buy a car. I often wonder if that’s what car dealers think happens when they fly those elaborate balloon formations over their dealership. Somehow, the alluring hypnotic power of
Where’s the Experience?
I went in to a store the other day to spend some money. The company will remain nameless to protect the guilty. There were two young clerks behind the counter discussing someone they both knew and disliked. Luckily, I was able to complete my transaction without interrupting their conversation. Unfortunately, this experience is all too
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