Oh, great. US Cinema Ad Spending is Up 15%. Didn’t you used to love get to the theater 10 minutes before a movie started? I did. Watch the previews of coming attractions, watch the movie, go home. But that’s long since been ruined by marketers! Now, I have to sit through ad slides for local
Category Archives: marketing
>Educational Read: Direct B-to-B Marketing
>From Direct Magazine: Shopping List, Best media options for B-to-B retention marketing. Ruth P. Stevens writes a comprehensive survey piece on the direct marketing options for the B-to-B Market. She details strengths and best uses for E-mail, webinars, Phone, RSS feeds, Mail, and Events. Stephens also suggests media to avoid for the B-to-B marketing including
>Radio’s Repositioning Lesson
> This year, radio advertising revenue fell behind Internet advertising, and the radio broadcasting industry has decided it has to do something. Their answer: marketing. On Thursday, the National Association of Broadcasters announced Radio 2020, an “unprecedented, comprehensive marketing campaign to reposition radio for a vibrant and successful future.” (note: see Wednesday’s lesson on B.S.)
Cut The B.S. in Your Marketing Materials
Freelance copywriter Andrea Goulet Ford of Write Ideas Marketing Blog has a noteworthy lesson about using superlatives in your marketing materials. I urge you to read it here: Cut the B.S. if you want your marketing to make an impact Using meaningless superlatives in marketing is so commonplace that you are probably doing it without
Part Deux: Price vs. Perceived Value
A little more than a year ago a struggling local automotive repair shop asked me for a proposal to market their shop. They were charging $10 for an oil change (yep, $10), all their advertising (print) was focused on low prices, and they financed some of their repairs. They couldn’t understand why they were struggling
Customers Think You’re a Liar
According to this article from the Word of Mouth Marketing Association, 76% of consumers don’t believe that you tell the truth in your advertising. For good reason. Long ago, advertising gurus (probably car dealer ad guys) decided that the truth would get in the way of a slick sales pitch. So instead of telling the
Trust and Respect
This week we have featured small business marketing insight gleaned from Seth Godin’s audio book: Small is the New Big. Today is the final entry in that series. RULE ONE: Smart marketers treat their customers like respected colleagues and admired family members. Here’s a good standard by which to judge your marketing. What if your
Style is Free
Gleaned from Seth Godin’s Small is the New Big You can make a profit by making your product look better. Remarkable is necessary to marketing today. Unremarkable products and stores don’t get talked about, they just fade away. The opposite of remarkable is being very good, at best. Trying hard doesn’t make you remarkable. What
>Make a Stand
>What do you stand for?(no emails on improper English, please) Part of branding your business means deciding what you are going to stand for. You have to stake out a claim for an area of business that you want. Too often, a small business will try to market themselves by being all things to all
>Unlimited Resources
>What if you had unlimited resources to market your small business? What is the first thing you would do? I recently posed this question to several friends of mine who own or run a small business. Some went for the practical: mail outs, television Some were specific: Place as many commercials as possible at 6
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