12 months, 193 posts. So much to read. How do you choose? If you’re a typical blog reader you subscribe to a blog because of an interesting current post. Then you may poke around the site a bit to find other useful advice. But seldom to blog readers drill down deep into a blog’s content.
Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. We took last week off and will take next week off. So today it’s triple the links at no additional charge! Enjoy and be educated. Photo credit: foolfillment Promotion: Stand
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo credit: jc_jc_jc_jc Branding: How Strong Is Your Value Proposition? by Linda Bustos at Get Elastic. (An article that was written for online stores, but
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo credit: nuno ferreira Conversation: Fan Relationships (It’s Complicated) by Mike Arauz on his blog. Fans are people who on some level see their affection
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Branding: Figuring Out What You Really Sell by Harrison McLeod at Men With Pens. What you’re selling isn’t about what you sell at all. It’s
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Conversation: What’s On Your WOM List? by David Armano at Logic + Emotion. In a simplistic kind of way, I like to think that word
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Branding: Don’t Tinker with your Brand! by Laura Ries at Ries’ Pieces. The economy is in trouble but now is not the time to panic.
I hear from quite a few business owners asking what’s the first thing they should do. It’s difficult for them to figure out exactly how to launch a advertising or promotional campaign, consequently they never get started. They are paralyzed into inactivity. The torpedo gives us a good lesson of just how to jump into
Last month in this space, I used the analogy of a red velvet rope to talk about brand value. You should be selective about who you serve because those customers affect the perception of your brand. I’m not going to re-hash the entire thing here, but I suggest you read Strengthen Your Brand With a
> It was a Friday night and my wife and I were at Wild West, a local country dance hall. Everyone was decked out in jeans and boots, scooting around the floor to Brad Paisley’s latest. About the middle of the evening, as if on cue, all eyes turned toward the front doors. In walked