>This is my favorite coffee house in Waco, Common Grounds. It’s what Starbucks wishes it could be again. It’s right across the street from Baylor University (my Alma mater) located in a house that was built in 1940. Even though they did some remodeling and upgrading over the summer it hasn’t lost it charm. At
Category Archives: Customer Experience
Marketing Multiplier #2 – The Customer Experience
This is a continuation of my series on the ineffectiveness of advertising when used without other marketing multipliers. See the original post here: Why Advertising Alone is So Ineffective We covered the first marketing multiplier here: Marketing Multiplier #1 – Branding The Role of the Customer Experience In Marketing What? The customer experience is a
>Price vs. Perceived Value
>Tempted to lower the price on your product ot boost sales? Here is a great lesson from Kerry Bodine of Forrester Research on how Masterlock decided to increase the perceived value of their product rather than lower price. The lesson starts after the first 45 seconds of the video.
Magic Spots in The Customer Experience
In his Espresso Shots of Business Wisdom series, John Moore counsels us to “Take a moment to make a moment” when dealing with customers. This advice is critical in crafting a customer experience that will get people talking about your business. The customer experience is the launching pad for word of mouth and it is
>What’s your business wearing?
>My social friends are always surprised when they see me in a suit during business hours. They ask me why I wear a suit anyway. After all, I own my own business now and I can wear anything I want. This is not true. I dress in a suit because it’s better for my business.
Style is Free
Gleaned from Seth Godin’s Small is the New Big You can make a profit by making your product look better. Remarkable is necessary to marketing today. Unremarkable products and stores don’t get talked about, they just fade away. The opposite of remarkable is being very good, at best. Trying hard doesn’t make you remarkable. What
Dell: A Tagline is Better than a Customer Experience
The very first computer I bought after I started The Marketing Spot was a Dell. Earlier this year I purchased my last computer from Dell. But the new braniacs at Dell think that I’ll come back because they’ve got a snappy new marketing campaign and pink computers (see this article from Business Week). What they
The Sweet Spot of Small Business Marketing
You’re stuck. You’re a (insert your specialty here) business owner trying to be a marketing director. You know what you’re doing, but people don’t seem to know what you’re doing. To all your admiring friends around you, you are the expert plumber/accountant/locksmith. But your dream of the ultimately successful business has not materialized the way you
>Access Access Access
>Have you ever wondered why a business with a great location can’t seem to draw enough customer traffic? Access used to be all about real estate. Location, location, location was drilled into your head as the primary ingredient of success for a small business. But today, it’s access, access, access. Location is just part of
>Small Business Marketing Reading List
>This blog recently found itself on my computer screen: Top 5 books small business owners must read. Yea, I know, I’m stealing an idea, but it motivated me to share with you this recommended reading list for small business marketing. I hesitate to call this a Top 5 list because these are not necessarily the
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