>Note: I have been enjoying the slopes of New Mexico and so I have asked a couple of friends to do some guest blogging. Christine Tusa is a freelance marketer currently on assignment in Hawaii. She is a fellow Wacoan and will soon be moving back to Texas. I wish I had enough money to
Category Archives: Customer Experience
>Weekend Marketing Reading (and viewing)
>BRANDINGThe Philosophy of Brand Management by Brad VanAuken on Branding Strategy InsiderWhat’s brand management at its best? It’s about alignment and your customer’s needs. ADVERTISINGThe Amazing Color-Changing Card Trick by Cam Beck on Chaos ScenarioThe accompanying video is amazing and the behavior principles will tell you something about both website and print ad design. PRESS
>Weekend Marketing Reading – Vol 1 Iss 3
>Fire up your marketing mind for 2008 with these great reads: BRANDING5 marketing lessons from Rudolph the Red Nosed Reindeer by Drew McLellan at Drew’s Marketing MinuteWhat can a genetically-mutated sub-arctic dwelling deer teach us about marketing? Evidently a lot, according to Drew McLellan. It’s all about being different. CUSTOMER EXPERIENCEThe Secret Motivations that Drive
Pancakes and The Art of Brand Leadership
>I wish I could take credit for this idea, but I can’t. On Christmas Eve, one of my clients, Sykora Family Ford, held their 10th Annual Pancake Breakfast. More than 1000 customers and friends attended the breakfast on Christmas Eve morning. Sykora’s pancake breakfast has become an important social event in the community. It is
>Weekend Marketing Reading – Dec 22
>OK, you marketing glutton, dig in. Word of MouthHow to measure new business from word of mouth by Andy Sernovitz.Have you ever declared: “Word of mouth is the best form of marketing I have,” but have been unable to prove it. Read Andy’s post from the Damn, I wish I’d Thought of That! blog AdvertisingSherpaBlog:
>How To Get The Customer Relationships You’ve Always Wanted
> Psychology can tell us a lot about marketing. Such as this article in the December issue of Harvard Business Review: Making Relationships Work, A Conversation with Psychologist John M. Gottman by Diane Coutu. Business/customer relationships are a lot like a marriage. Both parties have to agree to the union, both parties should be happy
>Starbucks: Not Any More
>I had an epiphany this evening. Decided to treat myself for working late and stopped off at one of our many Waco locations of Starbucks and ordered my Christmas-time favorite: a tall, non-fat, no-whip, pumpkin-spice latte. The total was $4.28. That’s 35.7 cents per ounce. Starbucks is no longer worth it. The same drink at
>Weekend Marketing Reading
>Can’t get enough marketing? Here’s a collection of small business marketing articles and blog posts to keep you busy through the weekend. Click on article title for the link. Word Of MouthGuy Kawasaki – Word of Mouth vs. Key InfluencersGuy says that to get buzz for your business, you don’t need the key influencers. Go
Quote Spot – Customer Experience
Quotation Spot: A Collection of Customer Experience Quotes “Developing a real understanding of how customers want to buy is far more important than defining how you want your products to be sold.” Managing the Customer Experience – Shaun Smith & Joe Wheeler “Clearly, the key factor for a company attempting to dominate on experience rests
>Lowe’s vs. Keith’s Hardware
>The HeavyweightLowe’s currently has some TV commercials depicting a Lowe’s employee and a customer leisurely strolling through Lowe’s discussing a financing special while looking at several products. This is called fantasy advertising. Here’s how it really works. You walk down the main aisle of the cavernous Waco Lowe’s store, doing “the sweep,” looking side to
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