> No, I have not forgotten, I have just been on vacation visiting family in Brazil. The coffee is great here! Look for my next entry in the next couple of days. Until then, check out Becky Carroll’s latest thoughts at Customers Rock!:Re-Experiencing Starbucks: Update 5 – MyStarbucksIdea
Category Archives: small business marketing
>Midweek Starbucks reExperience Update – 2008 Shareholder Meeting
> The reExperience Starbucks Project is a combined effort of Becky Carrroll at Customers Rock!, The Marketing Spot and the blogging community. Howard Schultz has promised to revive the Starbucks customer experience and we want to help. A lot of hoopla going on over yesterday’s shareholder meeting. John Moore offers a penetrating analysis with his
Customer Appreciation = Customer Involvement
I try to go scuba diving once per year. That makes me a typical diver, as approximately two-thirds of all divers are casual divers. It also means I don’t purchase scuba equipment very often. What do you do if you are Scubatoys.com and two-thirds of your potential customers may make only one purchase per year?
>reExperience Starbucks #3: Are The Baristas Better?
> The reExperience Starbucks Project is a combined effort of Customers Rock!, The Marketing Spot and the blogging community. Howard Schultz has promised to revive the Starbucks customer experience and we want to help. See Becky Carroll’s new entry: Re-Experiencing Starbucks: Update 3 – The Training Last week I swung by the Hewitt, Texas Starbucks
>Weekend Starbucks Experience Round-Up
>The reExperience Starbucks Project is a combined effort by The Marketing Spot, Customers Rock!, and other blogs. The goal is to provide useful advice to CEO Howard Schultz as he guides Starbucks back to the experience As part of the reExperience Starbucks project, here are some notable blogposts from the past week: – Bill Gerba
reExperiencing Starbucks: A Double Shot
Helping Howard Schultz revitalize Starbucks, one experience at a time. For the first time in the history of the The Marketing Spot blog, it an audio/video two-for-one. No extra charge. Part One Power to the Small Business Blogcast: Episode 6 The internet show about small business marketing. reExperiencing Starbucks What’s he going to do? Former
All Your Marketing is Connected
In my previous post on The Marketing Circle of Life I discussed how each piece of the small business marketing model must be assembled in a logical order and that all spots are reciprocally dependent on each other. Today we’re going to illustrate how each of the spots are interconnected. We’ll start by slightly revising
The Marketing Circle of Life
To revisit an extended series I wrote last fall on the marketing multiplier effect, today I’d like to discuss the interconnectedness of all your marketing efforts. None of your marketing maneuvers operate independently of each other. You may treat them like they do, but they are all connected in what I call The Marketing Circle
>A Letter to Howard Schultz at Starbucks
> Special Project: Becky Carroll of Customers Rock! and Jay Ehret of The Marketing Spot Howard Schultz has returned to Starbucks and promises a return to the customers experience. We salute that announcement. Starbucks holds a special place in our heart and we want to do our part to help Howard get it right. Inspired
>Weekend Marketing Reading: Final Cut
>Weekend Marketing Reading will be taking an undetermined hiatus. Even though there’s an argument about the actual existence of time, I’m needing more of it to complete a couple of projects. I’m working on a couple of other ventures, including a self-published book, and just need a little more time. The regular blog posts will
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