Book Learning Ties That Bind is Installment #3 in our series that looks deep inside an important chapter from a small business marketing book. This is not a book review. See our previous installments: The Marketing Spot – Book Learning Why don’t you get word of mouth? Most businesses view their mission as good service.
Category Archives: small business marketing
>Inspire Me With A Marketing Story
>Do you know a good story? I’m collecting them. Flickr photo by Brent and MariLynn But I need particular kinds of stories. I’m looking for inspirational small business marketing stories. It’s easy to find marketing done wrong, which makes success stories so divine. So would you help me out? Use the form below to send
>Struggling Entrepreneur Interviews The Marketing Spot
> I was recently interviewed by Fred Castaneda of The Struggling Entrepreneur Podcast. That interview is now up on Fred’s site and you can listen to Using Your Strengths for Branding Yourself- The Marketing Spot. The show is part marketing advice, part entrepreneurial advice as I share my own struggles starting and owning a business.
>Cleaning Out The Marketing In-Box
> I’m getting ready to head off to PodCamp San Antonio this afternoon and I need to clean several items off my desk. PODCAMP SAN ANTONIO Looks like there will be about 100 podcasters at tomorrow’s “unconference.” Should be fun. Barring technical difficulties I will be tweeting from the event. You can follow me on
Cracking The PR Code, Part 2: The DNA of Publicity
Public Relations – The art of getting the media to give you free coverage. In our Part 1 Cracking the PR Code podcast, Gary Vaynerchuk of Wine Library TV advised us to embrace our personal DNA and understand authenticity. Within Gary’s advice lies the key to cracking the PR code. There is a DNA to
Cracking The PR Code, Part 1: The Code Crackers (Podcast)
Episode #10 of Power to the Small Business: The internet show about small business marketing. Cracking the PR Code, Part 1: The Code Crackers This is first of a special, two-part series on getting publicity for your small business. See Part 2: The DNA of Publicity Have you ever seen a story in the newspaper
>Weekend Marketing Education
> Video BNET video with Steven Van Yoder: Get Slightly Famous by Steven Van Yoder Book Brief In Brief: Become a celebrity and attract more business with less effort. How to use the media to get attention. You may remember that Steven was a guest of mine on Episode #4 of the Power to the
>Starbucks New Logo: Have the wheels come off?
>Wow, so I see this article that Starbucks tries out a new logo and then I look down at my grande non-fat misto… It’s not a joke! Holy cow, what is going through Howard Schultz’ mind right now? He can’t believe that a logo is going to change the fortunes of a business. Howard says
I Spent 10 Days Without Starbucks and Lived to Tell About It
Part 5 of the reExperience Starbucks Project with Becky Carroll Brazil has no Starbucks. But no worries, Brazil is the world’s largest producer of coffee and Brazilians love to drink the stuff. Surely I would be able to find some good brew during my 10 day vacation to see my stepdaughter and family in Curitiba.
Smack Dab in the Middle of the Age of Conversation
What a difference a year makes. One year ago today The Marketing Spot blog did not exist, and I had not yet heard of Drew McLellan and Gavin Heaton. But after some encouragement from John Moore and reading Bob Bly’s Blog Schmog, I decided to give it a go. Thus, I entered the age of
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