>What if you had unlimited resources to market your small business? What is the first thing you would do?
I recently posed this question to several friends of mine who own or run a small business.
Some went for the practical: mail outs, television
Some were specific: Place as many commercials as possible at 6 and 10 on the leading local newscast.
Some went internal: Hire new employees and train them better
Some were general: Do outside marketing
Some were outrageous: Turn the Brazos River purple
Some just threw their hands up: Keep the money and retire
What did I learn from this? There is no consensus on what small businesses think is the best way to market their business.
What should you learn from this? There is no magic marketing answer. There’s not one thing that works for every business.
Almost every form of marketing you do has the potential for success if used correctly. That’s the key, because in the real world, you don’t have unlimited resources.
What IS the first thing you would do?
For more small business marketing, see my website: /