@David  A logo is a graphic design or an emblem that symbolizes an organization may it be a company, business, school, etc. A logo is a distinguishing mark of any organization or company. The logo will become the business’ sole identity and it is what sets them apart from other businesses. http://www.logox.co.uk

Jay Ehret
Jay Ehret

>Good points, David and I agree. While a logo is not the brand itself, it can, and mostly does, play an important role in the brand's visual identity.

Check out the recommended links at the end of the article.


>I like your last statement. A logo is not branding. The examples you have however, are recognizable because they have massive branding and excessive marketing to ensure that. It could be a polka dotted dress and it would still work. However, a logo is one aspect of branding. In my opinion, a relatively large one.

I've seen some logos a million times and never had any idea who they were and completely ignored them. I finally got the curiosity and wish they had communicated more earlier. I've seen other logos and been instantly intrigued, and knew at least what they were selling.

I would not have remembered the name "Viper Chill" without the logo. That stuck, and I'll never forget it.

In my experience, logos can play a huge roll in branding, or just be a question mark on the sidelines. Logos are not branding. But especially if you don't have much capital for marketing, it might be worth coming up with a decent one that communicates effectively.


  1. […] The importance of logos in branding is overblown. Oh, they have their use…somewhat. But when it comes to branding, logos have nothing to do with the establishment of your brand. …read the full article: The Importance of a Logo in Branding. […]

  2. […] articles on logos and branding: The Importance of a Logo in Branding Logo Overthink: Branding doesn’t have to be this hard Designing Brand Identity (function() […]

  3. […] over-thinkers. Your logo is better off with just your name, using a unique font presentation.” (Jay Ehret 2009). Although I agree that branding on a whole is about positioning, living a promise and creating a […]

  4. […] The Importance of a Logo in Branding Logos are often thought of in the context of branding your business. In this article we look at the true importance of a logo, and it’s actual role in branding. Read more about the role of a logo… […]

  5. […] more on logos, see these related articles: The Importance of a Logo in Branding How to get a good logo without spending too much money Case Study: How to Get a Logo That Defines […]

  6. […] actually get a good lesson from a big business (website). Like we did with our logo lesson (see: The Importance of a Logo in Branding), let’s analyze some of the most popular websites in the world and see what we can learn for […]

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