>Fire up your marketing mind for 2008 with these great reads:
BRANDING
5 marketing lessons from Rudolph the Red Nosed Reindeer by Drew McLellan at Drew’s Marketing Minute
What can a genetically-mutated sub-arctic dwelling deer teach us about marketing? Evidently a lot, according to Drew McLellan. It’s all about being different.
CUSTOMER EXPERIENCE
The Secret Motivations that Drive Your Customers by Dean Rieck on ProBlogger.
Understanding the motivations of your customers can help you maximize the income your business produces. Understand these motivations and then design an experience that will drive buyers to purchase more from you.
WORD OF MOUTH
Old Idea + Creative Thinking + New Media = Viral Marketing Potential Part 2 by Jennifer Laycock
How do you take something boring and routine and turn it into something viral? Jennifer Laycock at Search Engine Guide gives us a real life example of how a North Dakota bank got people talking.
ADVERTISING
The Redemption Sweet Spot: Debunking seven common myths about couponing by Steve Litt & Peter Myers in Target Marketing Magazine
Great article revealing ideal expiration dates, ideal offers, and the intricacies of targeting. If you use coupons for your business, this is a required read.