Break From the Pack: Power To The Small Business Blogcast

Episode #5 of the internet show about small business marketing.

Competing in a Copycat Economy
Oren Harari says that most businesses live in Commodity Hell. Your products and services are quickly imitated by competitors large and small, and not just on a local level.

Operating in a copycat economy means it’s harder to differentiate yourself, it’s harder to build your brand. But there is a way to break from the pack, and it’s called disciplined lunacy.

Being labeled insane is a badge of honor in a copycat economy. Lunacy means doing something that deviates from conventional wisdom. Tomorrow’s conventional wisdom comes from today’s nonconformists. But you must be able to execute and monetize the lunacy, and that’s where the discipline comes in.

Power To The Small Business – Episode #5: Break From The Pack

Podcast: Play in new window | Download

Guest: Oren Harari – Author, Speaker, Consultant, Professor
Topic: Competing and branding yourself in a copycat economy.
Length: 32 minutes

HotSpots:

• Why you need to continually reinvent what you do with customers.
• How winners do strategy on the run.
• You have an advantage because intangibles are more important than tangibles.
• Is there enough fun in your business? People find it fun to create.

We also discuss:

• The concept of disciplined lunacy.
• The best predictor of organizational decline.
• The best way to brand in a copycat economy.

It’s 32 minutes that will give you a new outlook on the future. Press the play button on the player above and get started. Then post questions or comments with the comments link below.

Oren Harari’s website: http://www.harari.com/
Buy the book on Amazon: Break From the Pack: How to Compete in a Copycat Economy
Listen to our other episodes here: Power to the Small Business
Our company website: The Marketing Spot
All episodes of our podcasts: http://themarketingspot.podomatic.com/

Related articles on differentiation:
Nine Compulsions That Keep Your Brand Mired in the Pack
Small Business Advertising: Sexy USP’s They’ll Love
How Stereotyping Can Bring Branding Success (or Failure)

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