>The New Rules of Marketing in Small Business

>John Moore recently posted on the music business What’s a Troubadour to Do?

Then last weekend I went to see a concert in Waco headlined by Kevin Fowler, with opening act Aaron Watson. Yes, I’m a country boy at heart.

In the opening act, Watson invited concert goers to visit him on either MySpace or Facebook and leave him a message, promising to personally reply to every single friend request. Then he promised 15 free song downloads from his website in exchange for an email address.

Fowler told the crowd the concert was being taped and would be up on YouTube this week (Note to Kevin: the videos aren’t up yet). Additionally a visit to Fowler’s website leads to a link to his MySpace page.

What happened to the days when you just bought a CD? Mark Cuban weighs in with his solution on his blog with The Album is Dead.

So Here’s The Implication:

With times of change come times of great opportunity (apologies to Uncle Ben). This is not just about music, this is about the new business model. Opportunities are there for small businesses to take great leaps by using the new rules of marketing & business.

As small businesses, we are facing change, and opportunity, all around us. It takes big businesses a long time to steer their big ship and navigate to new business models. On the other hand, a small business can do something next week.

What changes are happening, or about to happen, in your industry? Are there new rules of marketing you need to be adopting?

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