>BRANDING
The Philosophy of Brand Management by Brad VanAuken on Branding Strategy Insider
What’s brand management at its best? It’s about alignment and your customer’s needs.
ADVERTISING
The Amazing Color-Changing Card Trick by Cam Beck on Chaos Scenario
The accompanying video is amazing and the behavior principles will tell you something about both website and print ad design.
PRESS RELEASES
PR People Please Take This Quiz Before Sending Another Pitch or Press Release by BL Ochman on her What’s Next Blog
Press release guru BL Ochman’s checklist to make sure your press release is press worthy.
CUSTOMER EXPERIENCE
Innovation: If Experts Were CUSTOMER CHAMPIONS by Valeria Maltoni on Fast Company Expert Blogs
Are the right people in your organizations also the customer champions? Most likely not. Here’s an article that might help you find the right people and put them in the right place.
WORD OF MOUTH
Video: Connie Benson on how Community Managers win over detractors (2:30) by Jeremiah Owyang on the Web Strategy by Jeremiah blog
What do you do when someone is talking about your brand? Use the human voice. Although the tips are directed at online community management, you can apply the principles to face-to-face interactions with your customers.
Have a great weekend!
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