Category Archives: press release

Cracking The PR Code, Part 1: The Code Crackers (Podcast)

Episode #10 of Power to the Small Business:
The internet show about small business marketing.

Cracking the PR Code, Part 1: The Code Crackers

This is first of a special, two-part series on getting publicity for your small business. See Part 2: The DNA of Publicity

Have you ever seen a story in the newspaper or a TV news segment featuring a local business and wonder, “How did they do that?” It’s not as difficult as you think, you just have to know the code. On this episode we feature two people who have captured the publicity most businesses crave, but can’t seem to get.

Listen as they give insight into how they cracked the PR Code.

The Guests:
Gary Vaynerchuk – Wine Library TV
Tina Malone – Cody Malone, Pro Bass Angler
Length: 27 minutes

Power To The Small Business – Episode #10: The PR Code Crackers

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Show Notes:

Gary Vaynerchuk
– Embrace your DNA and understand authenticity.
– Handle, adore, and respect your community.
– Build a personal brand.
– It’s about content, promotion, and community.
– Commit to doing something outside the box.
– Focus on social equity & currency rather than private equity.

Wine Library TV
Gary Vaynerchuck
Gary Vaynerchuk’s 101 Wines (Book)

Tina Malone
– Is what I’m writing in my press release newsworthy?
– Present your release as a news story, not an ad
– Have a big hook.
– Don’t be self-serving.
– Publicity is easy to get.
– Publicity feeds on itself.

Cody Malone Website
Waco Today Story

Related posts on publicity:
Get Slightly Famous: How to Become a Celebrity in Your Industry
Pancakes and The Art of Brand Leadership
I Challenge Michael Moore to a Debate

Get Slightly Famous: How to Become a Celebrity in Your Industry

The internet show about small business marketing -Episode #4 Become a Celebrity in Your Field and Attract More Business with Less Effort. That’s the promise of Steven Van Yoder, author of Get Slightly Famous. Van Yoder has written a book about publicity, gaining credibility, and establishing your business as the authority in your particular industry.

>Weekend Marketing Reading (and viewing)

>BRANDINGThe Philosophy of Brand Management by Brad VanAuken on Branding Strategy InsiderWhat’s brand management at its best? It’s about alignment and your customer’s needs. ADVERTISINGThe Amazing Color-Changing Card Trick by Cam Beck on Chaos ScenarioThe accompanying video is amazing and the behavior principles will tell you something about both website and print ad design. PRESS

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