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Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated.
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| Photo credit: Earl – What I Saw 2.0 |
Customer Experience: Who is your customer? – Understanding the different roles of customers by Bernhard Schindlholzer of The Customer Experience Labs. Delivering differentiated services that lead to remarkable experiences requires a thorough understanding of your customers. Schindlhozer identifies and defines the five roles of the customer.
Advertising: Advertising Flattens: Where’s The Connection? by Rich Becker on Copywrite, Inc. Why all advertising is local and where to put your emphasis.
Branding: Passalong Advertising by Al Ries on The Ries Report (video) I struggled deciding on a category for this link. While Al talks about advertising here, his thoughts illustrate the connectedness of all marketing efforts including word of mouth and advertising.
Conversation: Chipotle by Jessica Wicker on Fresh Eye in Marketing. I’m cheating a little bit because Jessica is an intern here at The Marketing Spot. But it’s a good story that shows how Chipotle moves in to a market with little to no advertising.
Coming to The Marketing Spot:
– Creating Taglines podcast with Jim Morris
– Book review of Tuned In
– In July: Build Your Marketing Plan – Series of eight posts to tune up your marketing plan for the second half of the year.
– In July: Guerrilla marketing ideas.
– In July: More reExperiencing Starbucks
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