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Well not officially, but here at The Marketing Spot it will be.
Preview of July Coming Attractions
There’s a lot of practical blog-you-can-use stuff on tap for July. Become a subscriber so that you don’t miss any of it.
Taglines – Jim Morris, The Communicaterer, joins us on the Power to the Small Business podcast to tell us how to get a meaningful tagline. Jim is the creator of the Flinstones Kids “Ten million strong…” tagline.
Build Your Marketing Plan Month – The summer is the perfect time to tune up your marketing. Unfortunately, only a slim minority of small businesses actually have a marketing plan. I aim to change that. With a series of eight articles The Marketing Spot will help you build a simple, but effective marketing plan you can implement this Fall. I’ll even include a few tools and downloads. It will all be free!
Your new marketing plan will be based on our 4-Spot Marketing Model as illustrated in The Marketing Circle of Life. Here’s what you can expect:
Branding
July 8 – The Brand Promise: A shortcut to differentiation.
July 10 – Your Brand Signature: Create a tagline with meaning.
Experience
July 15 – Design a Consistent Customer Experience for loyalty and word of mouth.
July 17 – Mapping a Remarkable Customer Experience with Magic Spots
Conversation
July 22 – Conversation Starters: The message of word of mouth.
July 24 – Conversation Playbook: Stimulating word of mouth by providing conversation opportunity.
Promotion
July 31 – Courting Customers
August 2 – Where to Promote: Use the Media Spotter Matrix
You may want to do a little homework before we get started. Here is some recommended reading:
The Marketing Circle of Life – An illustration of the 4-Spot Marketing Model.
All Your Marketing is Connected – Explains how all your marketing efforts work together, whether you like it or not.
This will be quite an ambitious and intense project, so I’ll need a little R&R. That’s why at the end of the month I’m heading off to San Francisco for…
Search Marketing Expo Local/Mobile – Ok, so I’ll be mixing work and pleasure, but for good reason. Mobile marketing will be a key future advantage for small businesses. I’ll do some blogging late in the month about mobile marketing and local search.
Guerrilla Marketing Ideas – You can succeed without advertising, but it takes some new-fashioned marketing warfare. I’ve recruited some guest bloggers who actually practice what they preach. Tune in this month for your dose of non-traditional marketing.
reExperience Starbucks – Becky Carroll and I continue our year-long journey through the Starbucks customer Experience. We’ll have the results of our survey, plus analysis and why you should even care.
Holy cow! This promises to be a huge month on The Marketing Spot. Make sure you don’t miss any of it. So let The Marketing Spot come to you: Receive by Email or 
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