It says a lot about you. It shows whether or not you’ve put any thought or effort into the mission of your business. It communicates whether or not you have a clear direction or vision about what you offer. Your tagline gives your business a personality and it communicates your purpose. I call it a signature, because I believe that it should be personal and distinct.
A tagline doesn’t always have to be cute or rhyme, but it does need to say something about you. Here are some examples of local, small business signatures and what they say.
Turning Entrepreneurs into Marketers – The Marketing Spot, Woodway, Texas. (This is my signature)
My mission is to empower small business owners with the knowledge and confidence to do better marketing. I don’t just promote tools and tactics, I teach. The reason is I believe marketing is the great equalizer for small businesses. It’s the level playing field on which they can compete, win, and became the business they dream of being.
Revolutionary Teams for Evolutionary Times – J. Clint Anderson Company, Georgetown, Texas
Business evolves, but your team should be ahead of the curve, not following it. I will help you create a collaborative team that will make your business more productive. You won’t be following the crowd, you will be leading it.
Home…Made by Memories – Vintage 101, Waco, Texas
Your home is your sanctuary. It’s not just a place to eat and sleep. Together we will transform your home into reflection of your nostalgic values and the backdrop of your ideal life.
Mock the Elements – Fortress UTV Accessories, Waco, Texas
We don’t just make accessories, we make a fortress. These ain’t no backyard parts. If you’re a serious UTV owner, we’ve got your stuff. Hunters, ranchers, construction and maintenance workers; you worry about your work and let us take care of the rest.
Lighting That Defines You – Texas Bright Ideas, Harker Heights and Georgetown, Texas
This is not just any lighting. If you just want cheap lighting you can get that at Lowe’s and Home Depot. But if you want lighting you will love and lighting you will show off to your friends, we have lighting that defines you.
Join The Pain Relief Revolution – Montogomery Chiropractic, Belton, Texas
We’re not here to simply adjust your back. We’re starting a revolution to defeat your pain. There is no normal pain, so let us help you conquer your pain!
Slaying the Used Car Dragons – Mike Knight Motors, Waco, Texas
You know what used car salesman are like. We do too and we don’t like their kind around here. We’re a professional, straight-up operation. We shatter used car stereotypes and have fun doing it.
Getting the Deal Done – Sheehy Team Investment Real Estate, Waco, Texas
We’re always moving forward and we don’t mess around. There are no obstacles that can’t be overcome and we attack them with a positive attitude. When you work with us, you can have confidence to do more deals because we’re getting the deal done.
Our Family Makes the Difference – Sykora Family Ford, West, Texas
When you do business with us, you’re going to be doing business with a Sykora family member. Let the other car dealers scream and yell, we prefer to deal with you like we would a member of our family. It’s a difference that will make you a loyal member of our extended family.
What does your tagline say?
A Great Tagline is Your Best Brand Communication Tool
You don’t need a tagline. (You need a good tagline)
Your Signature (Tagline/Slogan)
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