The Branding Process Explained for Small Businesses

The Marketing Spot’s Jay Ehret was recently a guest on Mike Klassen’s Magalog Guy Podcast, discussing marketing principles that make sense. Jay and Mike spent a great deal of time diving into branding basics. You can listen to the podcast in the player below.

Mike Klassen - Jay Ehret

There’s a lot of branding advice packed into this podcast, including:

  • The realization that you need marketing
  • What is a brand?
  • Why is branding important?
  • What is the power of a brand?
  • The relationship between logos and brands.
  • The most important part of your brand.
  • How does a brand and a marketing plan work together?
  • The brand promise defined.
  • Do you really have a brand?
  • Why you should not market against your competitor

To analyze your brand strength, download my free ebook:
The Brand Building Checklist

Take a look at my free recorded branding webinar:
BRANDING U: Revive, Refresh, Revitalize Your Brand

Learn more about Mike Klassen and his direct market design services here: Magalog Guy


  1. […] The Branding Process Explained for Small Business Podcast diving into the basics of branding. Learn how all the elements of a brand work together and how to include them in your branding strategy. Listen to the podcast… […]

  2. […] into marketing and advertising to look and sound the same as their competition. That’s where branding comes […]

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