How Radio Missed the Brand

Years and years ago, radio stations made a wrong turn. They decided that their format would be their brand. In the 80s, I worked in advertising sales for a station dubbed “The Best Country in the City.” In the 90s I worked for an “All Hit” radio station. The music determined the brand, and that

Customer Loyalty and the 100% Solution

Just how strong does that experience have to be? In this edition of spotlight on MARKETING we examine the link satisfaction-loyalty link. Customer Loyalty and the 100% Solution View more presentations from themarketingspot. Now get started creating your customer’s remarkable experience. Use our free Customer Experience Map to find your 100% Solution. For updates on

Creating Your Own World Wide Rave

Episode #27 of Power to the Small Business podcast The Internet show about small business marketing. In the online world, Internet riches are often talked about, but rarely achieved. The conventional wisdom is to tell your story and to tell it loudly. Websites and social media channels are filled with gurus, experts and blowhards trumpeting

The State of Small Business Marketing: It’s not what you think it is.

Episode #26 of Power to the Small Business podcast. The Internet show about small business marketing. We are marketing in a great period of transition: a digital divide. The abandonment of traditional media and the adoption of new media in small business marketing is in. Or is it? So what should you do? Jump wholeheartedly