Book Learning Ties That Bind is Installment #3 in our series that looks deep inside an important chapter from a small business marketing book. This is not a book review. See our previous installments: The Marketing Spot – Book Learning Why don’t you get word of mouth? Most businesses view their mission as good service.
>Inspire Me With A Marketing Story
>Do you know a good story? I’m collecting them. Flickr photo by Brent and MariLynn But I need particular kinds of stories. I’m looking for inspirational small business marketing stories. It’s easy to find marketing done wrong, which makes success stories so divine. So would you help me out? Use the form below to send
>Struggling Entrepreneur Interviews The Marketing Spot
> I was recently interviewed by Fred Castaneda of The Struggling Entrepreneur Podcast. That interview is now up on Fred’s site and you can listen to Using Your Strengths for Branding Yourself- The Marketing Spot. The show is part marketing advice, part entrepreneurial advice as I share my own struggles starting and owning a business.
Visual Thinking With Dan Roam
Episode #11 of Power to the Small Business: The internet show about small business marketing. Dan Roam, Author of The Back of the Napkin How much would you pay to become creative and innovative? You may only need to pay $16.47. That’s the Amazon price of Dan Roam’s new book: The Back of the Napkin:
>Whatever Happens is Supposed to Happen
> Flickr photo by greg westfall Sometimes you learn what don’t you think you’re going to learn. I spent about 7 hours with some very bright people this past Saturday at Podcamp San Antonio. I was looking to get better at podcasting and get some ideas to freshen up my podcast: Power To The Small
>Spilled Coffee: The Starbucks Marketing Mess
> This is post #6 of the reExperience Starbucks Project in conjunction with Becky Carroll and Customers Rock! See what Becky has to say in her latest post: Re-Experiencing Starbucks: Update 6 – The Card Pardon me, but what’s going on at Starbucks? CEO Howard Schultz started off this year with a promise to re-ignite
>Cleaning Out The Marketing In-Box
> I’m getting ready to head off to PodCamp San Antonio this afternoon and I need to clean several items off my desk. PODCAMP SAN ANTONIO Looks like there will be about 100 podcasters at tomorrow’s “unconference.” Should be fun. Barring technical difficulties I will be tweeting from the event. You can follow me on
Cracking The PR Code, Part 2: The DNA of Publicity
Public Relations – The art of getting the media to give you free coverage. In our Part 1 Cracking the PR Code podcast, Gary Vaynerchuk of Wine Library TV advised us to embrace our personal DNA and understand authenticity. Within Gary’s advice lies the key to cracking the PR code. There is a DNA to
>Happy One Year to The Marketing Spot
> On Friday The Marketing Spot blog turned 1 year old. Nobody sent me a card. Heck my wife didn’t even remember. So if for no reason other than narcissism, let’s take a look at the first year of The Marketing Spot. Flickr photo by Lee Coursey On April 25, 2007 I wrote my first
Cracking The PR Code, Part 1: The Code Crackers (Podcast)
Episode #10 of Power to the Small Business: The internet show about small business marketing. Cracking the PR Code, Part 1: The Code Crackers This is first of a special, two-part series on getting publicity for your small business. See Part 2: The DNA of Publicity Have you ever seen a story in the newspaper