>This blog recently found itself on my computer screen: Top 5 books small business owners must read. Yea, I know, I’m stealing an idea, but it motivated me to share with you this recommended reading list for small business marketing. I hesitate to call this a Top 5 list because these are not necessarily the
>What’s Your Sky King?
>I saw these balloons floating high above a car dealership the other day. Suddenly, I had this strong urge to turn into their parking lot and buy a car. I often wonder if that’s what car dealers think happens when they fly those elaborate balloon formations over their dealership. Somehow, the alluring hypnotic power of
>A Promise is a Terrible Thing to Waste
>There are a million and one definitions of branding. Here’s one I got by googling the word, “branding:” Creating a cohesive company identity. That’s actually not bad for starters. Small business owners would be wise to remember that their marketing should match the customer experience. Too often advertising and marketing plans are put together with
Starbucks and the Positioning Paradox
The number one complaint about Starbucks has become their ubiquitousness. It seems they are everywhere now. Yet the number one complaint people make to Starbucks is that there is not a Starbucks close by home/work. There are too many Starbucks, and yet I want one that’s convenient to me. An acquaintance of mine (who used
Where’s the Experience?
I went in to a store the other day to spend some money. The company will remain nameless to protect the guilty. There were two young clerks behind the counter discussing someone they both knew and disliked. Luckily, I was able to complete my transaction without interrupting their conversation. Unfortunately, this experience is all too
>iChange, Apple’s Glimpse of the Future.
>Last week I received a solicitation via email for Apple TV. I believe it’s the genesis of what watching TV will soon be all about; entertainment totally on demand. In the future we won’t watch Grey’s Anatomy on Thursday nights (I don’t anyway), we’ll watch whatever we want, whenever we want, and we’ll watch it