Gleaned from Seth Godin’s Small is the New Big
You can make a profit by making your product look better.
Remarkable is necessary to marketing today. Unremarkable products and stores don’t get talked about, they just fade away.
The opposite of remarkable is being very good, at best. Trying hard doesn’t make you remarkable. What makes you remarkable is being amazing, outstanding, surprising, elegant and noteworthy.
Questions: Will people remember you after they leave? Will they talk about you? Is your retail location or website dead and boring? Do you have a lack of style and design?
Lesson: Your store isn’t just a place to exchange cash for a product or service. It’s a place to create a genuine, emotional branding experience; one that lasts. Today, walk into your business and look at it through your customer’s eyes. Is it remarkable?
Design, carpeting, lighting choice: are they expensive? No, they are free.
Here is Seth’s orginal blog on the subject. Check The Marketing Spot each day this week for a new small business marketing lesson gleaned from Seth.
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