Category Archives: ebook

Where Does Your Brand Stand? (Free ebook)

Written on November 23, 2010 by Jay Ehret in branding, ebook

You often feel like you need to do something to help your business’ brand. But what? I’ve developed a free tool in to help you evaluate your brand, so you know where to start working. It’s a free branding ebook, The Brand Building Checklist: Evaluate your business and build your brand.

It’s yours free to download here: The Brand Building Checklist

Using this ebook you can evaluate the nine building blocks of an awesome brand. Discover where your brand stands and where you can get better. This ebook will help you build an action plan to a better brand.

You may also be interested in:
What is a Brand?
The Best in Branding
Free Branding Webinar: Branding U

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10 Best Small Business Marketing eBooks

Written on September 14, 2009 by Jay Ehret in ebook, marketing

About a year ago I started collecting marketing eBooks. As of last week, I had 95 of them stashed away in my eBooks folder. That’s a treasure trove of marketing advice and a data base large enough to create a “best-of” list. Notes to eBook Authors: In reviewing 95 eBooks, I developed a few best-practice

Start Here:
Turning Entrepreneurs into Marketers

Welcome to The Marketing Spot blog. I educate entrepreneurs by sending them back to marketing school. This blog is my free classroom. It’s where I educate you with the marketing smarts you need to transform an ordinary business into an awesome brand.

The material on this blog is organized around my 4-Spot Marketing Model, which I use to build marketing plans for my consulting clients. Because there’s a lot of stuff here, I’ve created a “freshman” Intro to The Marketing Spot course: The Marketing Spot 101. I suggest you start there for a foundational understanding of the four essential spots of marketing.

If you would like personalized, one-on-one attention, my company coaches and consults businesses, helping them build a customized marketing plan that is easy to execute. I also provide a "course in marketing" for my clients. Learn more about my consulting and personal tutoring here: The Marketing Spot Coaching and Consulting. I also offer limited, online group coaching three times per year (group coaching is currently not accepting applications).

While this blog is free, I do accept payment for deeper knowledge, tools, and the online marketing courses I teach in The Entrepreneurs Edge. Grab some free marketing education here, get some ideas, and then get serious about transforming yourself into marketer in The Edge, or through some personal consultation.

Be awesome!

Jay Ehret
Dean of Marketing Know-How
Contact: 254-399-8093
jay (at) themarketingspot.com
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