Category Archives: guerrilla marketing

Quote Spot: Promotion

A collection of quotes about promoting your business.

“Never sell a product or service. Always sell a concept.”
Advertising Secrets of the Written Word by Joe Sugarman

I consider sampling to be the most effective marketing method…assuming that you have an excellent product or service.”
Guerrilla Marketing by Jay Conrad Levinson

“The new advertising ecosystem will only be successful if users are put into control of decisions relating to what ads are pushed to the users when.”
Mobile Advertising
by Chetan Sharma, Joe Herzog, and Victor Melfi

Got a good quote? Share in the comment section below.

Getting Social Media Right

Guest post by Eric Brown Social Media and all the new online New Media create an array of innovative ways to market your goods and services, particularly for the savvy Guerrilla Marketer. Does that mean you drop traditional marketing? Likely not. I am sometimes criticized for taking an all or nothing kind of approach toward

How to Be a Social Guerrilla

By Eric Brown Eric Brown is a founding partner of Urbane Apartments in Royal Oak, Michigan. Each month Eric contributes a guest article on guerrilla marketing ideas. The Urbane Way Blog Eric Brown on LinkedIn Small business start-ups are looking for distinctive ways to reach customers. BRAND AWARENESS We have stumbled upon a fascinating new

Guerrilla Marketing Series: Plan Your Give Away Carefully

By Eric Brown Eric Brown is a founding partner of Urbane Apartments in Royal Oak, Michigan.  Each month Eric contributes a guest article on guerrilla marketing ideas. Urbane Apartments website Eric Brown on LinkedIn Are you embracing these challenging times or ignoring them in hopes things will fade back to normal? You might want to

>Guerrilla Marketing Series: May I have permission to touch you?

> By Eric Brown Eric Brown is a founding partner of Urbane Apartments in Royal Oak, Michigan. Each month Eric contributes a guest article on guerrilla marketing ideas. Urbane Apartments website Eric Brown on LinkedIn The legendary Seth Godin first wrote about Permission Marketing in 1999. Permission marketing is a term most commonly used in

Guerrilla Marketing Ideas: Building a brand with guerrilla packaging.

This is the first of a series of monthly posts on guerrilla marketing by guest author Eric Brown. Eric Brown is a founding partner of Urbane Apartments in Royal Oak, Michigan. Each month he will be contributing a guest article on guerrilla marketing ideas. Urbane Apartments website Eric Brown on LinkedIn Not all marketing is

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