Seth Godin Archives - The Marketing Spot

>Another Bite At The Meatball: Free Live Call With Seth Godin

Written on April 3, 2008 by Jay Ehret in books, Meatball Sundae, new marketing, Seth Godin

America’s New Marketing guru, Seth Godin dishes out another helping of Meatball Sundae next week with a free live call hosted by SFEntrepreneur.

When: April 9th 12:00 – 1:00 p.m (Pacific Time)

What: Free Conference Call with Seth Godin

Sign Up Here: http://meatball-bo.eventbrite.com/

I attended one of these free Seth calls earlier in the year and the learning was well worth the hour invested.

Note: I received a comment that a book purchase is required to attend. That is not the case. You have the option to purchase the book at the time you register, but it is not required. When you click on the “order now” link you will see that your total is $0.

I was also asked to give full disclosure so here goes: I am not receiving compensation for this link in any way. I am not involved in this event in any way other than I am posting a link to it because I think it’s a good thing for small business owners to attend.

Related posts on Seth Godin:
Name That Business
Zoom Your Marketing
Small is the New Big

Trust and Respect

Written on August 10, 2007 by Jay Ehret in Advertising, books, commercials, marketing, Seth Godin, small business

This week we have featured small business marketing insight gleaned from Seth Godin’s audio book: Small is the New Big. Today is the final entry in that series. RULE ONE: Smart marketers treat their customers like respected colleagues and admired family members. Here’s a good standard by which to judge your marketing. What if your

>Name That Business

Written on August 7, 2007 by Jay Ehret in books, business naming, Seth Godin

>Gleaned from Seth Godin’s audio book: Small is the New Big Seth had this to say about naming a business:“A brand name is a peg on which people hang all the attributes of your business.”Here are some business naming tips: The less it has to do with your category, the better.Examples: Starbucks, Nike, Apple. Pick

Style is Free

Written on August 6, 2007 by Jay Ehret in books, Customer Experience, image, marketing, Seth Godin

Gleaned from Seth Godin’s Small is the New Big You can make a profit by making your product look better. Remarkable is necessary to marketing today. Unremarkable products and stores don’t get talked about, they just fade away. The opposite of remarkable is being very good, at best. Trying hard doesn’t make you remarkable. What

Category Archives: Seth Godin