It’s becoming increasingly important to be found in the local search engines. People prefer to find information about local businesses through search engines rather than in the yellow pages. In this Spotlight on Marketing Video, we look at how the local search engine results work, and how you can increase your chances of making it
Category Archives: website
>Setting Websites Free
> Announcing: Small Business Website Solution Just last week it happened again. A client threw up his hands in frustration. The reason? He was unable to update his website when he wanted. In addition the website looked outdated. My client was frustrated because he was unable to reach the guy he hired to build and
>What to do About a Video World
> Using Online Video to Market Your Business Click to play the video and check out the related notes below.Email subscribers and feed readers, click here to see the video: Online Video Marketing If you do a Google search for your industry in your local market, you will find that online video is under-utilized as
>Online ESP: Reading Your Customers’ Minds with Web Analytics
> Guest post by Jennifer Tanzi Okay, you’ve got your brand figured out. You know you’ve got the best product or service out there, and you think you know how to sell it. You’ve honed your message and fine-tuned every detail of your pitch, and you finally hit “send” to launch that big email marketing
PowerCast #1: Small Business Websites
A website is a small business necessity, and a pain in the butt. The main problems with small business websites are cost and control. They cost too much to build and when they’re built you have no control over them. So they sit there, perhaps for years, unchanged. Today is the beginning of a brand
>Two Easy Tips to Improve Your Website Ranking
> Guest Post by Jon Wuebben Every small business has a ton of things on their plate every day, especially in today’s economy. Prioritizing and allocating the appropriate time to each can be a challenge. So, we need to find shortcuts. In my marketing consultation work with over 200 companies in the past few years,
The Future of Yellow Pages and Your Marketing Budget
As you consider how much money to invest in Yellow Pages, consider this: Consumers now use search engines over Yellow Pages. The details can be seen in this article detailing the study. Yellow page directories already know this. Some are combating this truth by commissioning their own studies reflecting positively on the yellow page industry.
Tools vs. Toys: Your Marketing Arsenal
I’m an addicted Twitter user, but it’s my marketing toy. There some marketing tactics that work harder than others. But which ones? Here’s my recommended list. Marketing Tools Your Brand – Having a defined brand image sets the foundation for all your marketing efforts. It gives you focus and clarity. A strong brand makes it
>Spot On! This Week’s Best Marketing Advice
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Promotion: Blogs versus Websites: What’s the Difference? by James Chartrand at Men With Pens. There’s a misconception surrounding blogs and websites. Many people still believe
Is your website prepared for the mobile revolution?
Episode #15 of Power to the Small Business: The Mobile Web The Internet show about small business marketing. On this episode of Power to the Small Business, we welcome Holly Kolman. Holly is passionate about the coming mobile revolution. She tracks it, writes about it, and advises on it on her blog: Mobienthusiast. Are you
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