Category Archives: small business

>Salute to Savannah

> Small businesses give a community its flavor and character. That is no more evident than in Savannah, Georgia.This past week I had the honor of delivering the keynote address at the Savannah Small Business Chamber 16th Annual Awards Banquet. The Savannah Small Business Chamber is a vibrant, active organization that allows local businesses to

Blog Your Way to Credibility and Authority

People have questions. You have answers. People have problems. You have solutions. Too many businesses think that the Internet is a magic money machine, when in reality it should be the magic answer machine. That’s where you come in. Blogs are an excellent opportunity for you to demonstrate your expertise, gain credibility, and build authority

The State of Small Business Marketing: It’s not what you think it is.

Episode #26 of Power to the Small Business podcast. The Internet show about small business marketing. We are marketing in a great period of transition: a digital divide. The abandonment of traditional media and the adoption of new media in small business marketing is in. Or is it? So what should you do? Jump wholeheartedly

>Across the Street

> Guest Post by Becky McCray Across the street from my store is a huge building, a former grocery store. It’s much larger than my little liquor store. I dream of taking it over, of building the ultimate wine bar and liquor store. I imagine the huge shelves, the amazing displays, the tasting bar, the

>Laura Ries: The War for Your Marketing Mind

> Episode #25 of Power to the Small Business podcast. The Internet show about small business marketing. Small business owners often play a dual role of both marketer and manager. That can rip your marketing mind in half. Left-brain management thinking is at odds with right-brain marketing thinking. Best-selling author Laura Ries says to be

Starting a Social Media Program

Episode #23 of Power to the Small Business podcast. The Internet show about small business marketing. The social media evangelists are preaching: “Social media is the way, the truth, the light!” But is it right for your business? And if it is, how do you get started? David Berkowitz is Director of Emerging Media & Client

>Marketing Seminars, Workshops and Conferences

> Extend your experience beyond this blog. Here is my schedule of appearances for the next two months: Bank of America Small Business Online Community Forum “What You Need In Your Small Business Marketing Plan” When: January 29th, 1-2p Central Where: Small Business Online Community Forums Before the tactics, you need a plan. It’s not

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