Category Archives: Von Dutch

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Formerly known as Weekend Marketing Reading, here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated.

Photo credit: Flickr photo by dbking

Experience: Color and the Retail Experience by C.B Whittemore at Flooring the Consumer. Color makes a difference in attitude, in conversation, in retail experience. Consumer buying decisions are very personal. Yet, too often the experience we offer our consumer in our stores has nothing to do with that expression of self.

Branding: Brand Strategy: Build an Icon, Not a Fad by Mark Ritson at Branding Strategy Insider. There’s a difference between sales and marketing. It’s the difference between your brand becoming a passing fad or an enduring icon. Mark tells the story of the rise of Von Dutch, and then it’s quick flame out. It’s an example of my previous post on brand value.

Promotion: Jet Blue’s Happy B.S. by Paul Isakson. Note: make sure your “brand campaign” is in alignment with the product you deliver. Otherwise you may incur an unflattering analysis on the Paul Isakson blog.

Conversation: Interview with Adam and Wendy Leidhecker, Paw Luxury by Toby Bloomberg on the Diva Marketing blog. How can small businesses use social media as a credible business strategy? Advice and direction on embracing online social media.

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