Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated.
|Photo Credit: jeffk|
Conversation: Viral Campaigning or Viral Complaining? by Becky Carroll on Customers Rock!. It can be easy to get customer service wrong, with the results sometimes splattered all over town and the Internet. Which type of customers your company will have depends on several factors. Here are some top tips for building “viral campaigners” and what to do when viral complaining happens
Promotion: Don’t Give Thanks by Jim Morris on Advertising for Peanuts. How often have we seen commercials showing real customers, or pretend real customers, coming right out and thanking the advertiser? So what, exactly, is wrong with an advertiser doing ads consisting of customers thanking them? It is as transparently shameless as advertising gets.
Experience: Poll Your Employees on Service Untitled. Employee satisfaction is just as important as customer satisfaction. You want to take employee feedback seriously and actually keep their opinions in mind.
Branding: Don’t Let Culture Vultures Get You or Your Brand Down by Kaira Sturdivant Rouda on eBrand Marketing. At some point or another, your brand will encounter human roadblocks called culture vultures. The fact is, these people touch your brand and your customers. If you’re not together internally, it will affect your image externally.
The complete series can be found here: Build Your Marketing Plan
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